Butterball launches new animal welfare program

September 18, 2013

GARNER, N.C. — Butterball has announced a new animal care and well-being program as it strives “to set industry standards for the nation’s turkey producers.”

As the largest turkey producer in the U.S., the company noted that it has dedicated significant resources during the past 18 months to establish the program.

Butterball has taken steps to renew and aggressively strengthen its commitment to ensuring the safety and care of its animals across four key focus areas:

* Animal Care and Well-Being Advisory Council — Butterball created a new, independent council of animal and poultry experts to help address important animal care, well-being and food safety issues today and in the future.

* Enriched Employee Training — As the welfare of its animals is in the hands of its employees, Butterball has increased and enriched its training program to ensure all employees are up-to-speed on company animal welfare standards, including its zero-tolerance policy.

* Independent American Humane Association (AHA) Certification — This is the nation’s first independent, third-party humane certification program for farm animals. Through rigorous inspections and examinations, the AHA audits and certifies that Butterball meets or exceeds its Humane Certification standards.

* Continuous Improvement of Operational Processes  — Butterball is already putting the advice of the AHA and the advisory council of experts to use by evaluating on-farm and operational processes as a way to ensure the best animal care and handling procedures.


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