Together with the California Wild Rice Advisory Board (CWARB) and USA Rice, NCC conducted the online contest to remind consumers about the great taste, convenience and versatility of rice and chicken.
During the four week campaign, NCC, USA Rice, and CWRAB posted recipes and interesting facts on social media to promote the contest. Consumers submitted more than 70 recipe entries and the contest was viewed by more than 1,200 unique visitors.
The winning recipes were and gift card amounts were:
First place: Marvelous Mediterranean Chicken and Wild Rice Bites by Terri Gilson, $500.
Second place: Creamy Tuscan Chicken & Wild Rice Bisque by Shannon Kohn, $250.
Third place: Sesame Chicken and Wild Rice Spring Rolls by Jamie Brown-Miller, $100.
Each winner also received an Arona rice cooker and will have their recipes published on the USA Rice, CWRAB and NCC websites.
“U.S.-grown rice and wild rice are excellent partners for chicken to promote the endless global flavor possibilities following the MyPlate healthy eating recommendations,” said Tom Super, NCC vice president of communications. “We are pleased to have three new chicken and rice recipes and look forward to working with USA Rice and CWRAB in the future.”